Latest on Chinese social - a war between Douyin and Tencent ?

ByteDance is taking legal action against Tencent for blocking traffic from WeChat and QQ to Bytedance’s platform. The company is seeking for an RMB 90 million (USD 14 million) compensation over Tencent’s monopolistic behaviour. Comms8 shares how this would affect the marketing scene.

Blog, TrendCarol C3 February 2021Chinese marketing, Branded content, china marketing, Duoyin, ByteDance, TencentComment

Comms8 Weekly : 4 bitter lessons learned by brands from Double 11 2020. No fancy number, just brutal truth.

China’s Double 11 shopping festival, the world’s largest online shopping festival held by every major E-commerce platforms in China, came to an end. Today, Comms8 will sum up three phenomena in Double 11. These phenomena can provide lessons and inspiration for brands to play a better role in the next Double 11.

Blog, TrendCarol C3 December 2020Chinese marketing, Double 11, Duoyin, Kuaishou, iimedia Research, Alibaba, JD.com, Pinduoduo, KOLComment

The top 3 china marketing topics you should know this week.

What are the top 3 china marketing topics you should know this week?