With the digital world exploding faster than ever, brands are all ears when it comes to software and solutions that can help them reach new customers. But hey, before we get ahead of ourselves, 2024’s got a whole extra day—366 to be precise! While everyone’s shaking off the January blues, here are top 5 MarTech trends you need to know all about.
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Xiaohongshu (“Little Red Book”), beloved by 300 million+ Chinese, isn’t just a social media app — it’s a bustling marketplace! Dive into the 904 million internet user pool, but first, unlock its secrets: what is Xiaohongshu, and how can you harness its power?
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As China’s youth unemployment rate reaches record highs, youngsters are turning to digital prayers and lucky charms for hope and guidance. This trend reflects the deep-seated cultural belief in the power of “fu” (福), or fortune.
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Millions of Chinese are using Zhihu in their daily lives for searching answers and sharing knowledge. But how can we utilise such a powerful platform in our B2B market? In this blog post, we’ll discuss how to use this popular knowledge-sharing platform - Zhihu to reach business-to-business (B2B) customers, what types of content to create, and how to promote it to the right people.
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K-Pop’s global stardom is no accident. South Korea’s pop music owes its popularity to its rigorous discipline and meticulous choreography. Here's how PSY’s ‘Gangnam Style’ and the rise of social media in the late 2000s pushed K-pop into mainstream culture.
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