design studio

Design is powerful in adding value to the brand and products/services.

It is an element that we integrate into every aspect of our branding and marketing campaign.

From brand logo to brand colour to visual creatives, website UX and UI, as well as store setup - a uniform style will be helpful in communicating with your audiences.

With a quality design made, you can present your brand impression to the audience at a higher level.

How can a good design facilitate your branding and marketing?

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To tell unique stories, and make them accessible and comprehensible

A good design in storytelling evokes emotions and make people act. Brand should think about incorporate branding stories and rationale with logo, branding colour, package design etc.

Support the goal of a campaign

Great design is critical to getting traction with almost any campaign. Design can communicate brand and raise visibility, and thus drive conversions.

Build credibility

It is important in building brand credibility, particularly in web credibility. Just a few seconds, when audiences are first opening a brand's app or site, they're having a gut reaction to the design and deciding whether it's credible or not.

Direct the viewer’s eye

A simple way to direct a viewer's eyes is to use eye-catching design. It draws customers/audiences in and guides them along with an experience.

To ensure your message resonates with your audience

Brand colour, for example, is one of the key ways that brands can communicate visually. So the design should be purposeful. Brands can draw connections between the colours they use and the meaning assigned.

When entering a new market, some stylistic nuances may unwittingly repel or attract customers to another. Brands should find a way to adjust their designs and messaging to appeal to the new market. A user interface and experience, for example, that fits their expectations will subconsciously validate it to be trustworthy and worthwhile. Design studio, including design localization, helps companies bridging the gap between diverse consumers to build a wholly international customer base.

Regarding China market, product design or website design is an important segment to attaining good market shares in the dynamic Chinese consumer market. Chinese consumers observe ever-changing trends which entail ever-changing needs and wants.

Main creative service of design studio that Comms8 provides

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Visual design and localization

The first impressions of (website) image matter. Brands should pay more attention to the colour combination, image size and font. The first time an audience interacts with a brand in any capacity will set the tone for the rest of the business relationship. Also, innovative images help you to empathize with the audience. Comms8 helps you to pick a style and colour palette that depend on your brand image.

Designers must consider not just language differences, but also culture. Comms8 allows you to localise your visual and content with cultural sensitivity. To truly engage with a Chinese audience, we conduct thorough on-the-ground market research and recommend brand guidelines suitable for the Chinese market. Comms8 understands that localizing your visuals is involved with the photographs alongside articles and colour, icons, and symbols.

Video production and localization

Video marketing is an important part of marketing strategy. Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Consumers prefer the video form of marketing because it's easy to digest, entertaining and engaging. Video marketing also gives marketers a potentially huge ROI through many channels. Comms8 believe that an effective video tells a story. Our service of video production includes but is not limited to product motion graphic / short video for campaigns, which helps you to visualise brand concepts and capturing highlights of an event/campaign. Before that, we conduct in-depth target market research for you in order to utilize the emotive power of video by appealing to your audience’s needs and desires.

To keep control of your story while making it locally relevant in the Chinese market, Comms8 provide you with the whole process of video localization includes elements like a transcription of the narrative, text translation and localization, voice-over, recording new soundtracks and synchronizing.

UI and UX (web design)

Successful UI/UX designs can help business websites stand out and achieve the main goal of visitor retention and conversion. Comms8 not just focus on producing visually attractive elements on your website, but are also conscious about the user experience including UI/UX design. At Comms8, with our native specialists, we will be able to develop a website / H5 landing page which is appealing and user-friendly to the Chinese audience.

Client Testimonial

Echo Z - Schneider Electric

“From strategic planning to execution, Comms8's services reflect its highly-rated professionalism and a sense of responsibility.”

Wen J - Nestle

“We have worked with Comms8 for various projects to communicate to Chinese audiences. The team really pays attention to details and very often goes the extra mile to deliver good results.”

Alex K + Joe L - SLEEEP

“Comms8 is ahead of the game, highly strategic, and understands the trends and gives us great advice! The team helped us putting our social media marketing in place, which is extremely important for our business.”

Tammy C - One Family

“Comms8 helped us to establish the One Family Office brand in front of our niche High Net Worth Individual target audience in China, Hong Kong, and Singapore. They provided us with excellent brand strategy, in-depth market understanding, and advanced digital solutions.”

Case studies on design

Case Studies

Seasons of China

ABRSM

DAKS Influencer Marketing

Aspinal of London

Nestle - SMA ORGANIC Growing Up Milk

AVEVA China Branding Campaign

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Insights on design

Blog

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Top Five Takeaways from Advertising Week Europe 2018

Click here to see what Comms8 found out at Advertising Week Europe.

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