Chinese New Year 2024: 3 Steps To Roar Into Prosperity This Year of the Dragon

On February 10th, 2024, the Dragon roars, ushering in the Chinese New Year. This auspicious day isn’t just a celebration; it’s a promise of prosperity embraced through time-honoured traditions and an opportunity for brands to connect with diverse audiences and unlock remarkable marketing potential.

BlogGuest User6 February 2024Chinese New Year, Year Of The Dragon, Chinese New Year 2024Comment

The Best 3 Marketing Campaigns for Chinese New Year in 2019

Alipay: “The Place I Call Home” (七里地), the most touching promotional video this new year

“The Place I Call Home”is a micro movie shot by Ann Hui, the famous Hong Kong director, as the promotional video for Alipay’s new year red pocket campaign - “fortune collection” (集五福).

AdvertisingCarol C12 February 2019Chinese New Year, video marketing, Chinese Digital MarketingComment

Travelling, Dining out, Entertainment… Here's What the Chinese Spent $146 Billion on Over New Year

Chinese New Year, also known as the Spring Festival in China, is an important Chinese festival celebrated at the turn of the traditional lunisolar Chinese calendar. Chinese New Year holiday is a time when Chinese citizens reunite with their family and usually a time when they spend.