Travelling, Dining out, Entertainment… Here's What the Chinese Spent $146 Billion on Over New Year

Chinese New Year, also known as the Spring Festival in China, is an important Chinese festival celebrated at the turn of the traditional lunisolar Chinese calendar. Chinese New Year holiday is a time when Chinese citizens reunite with their family and usually a time when they spend.

Marketing, social, Statistics, PRCarol Chan11 April 2018PR, marketing, china marketing, consumer behavour, Chinese New YearComment

Loyalty Matters in China

忠 ("Zhong") means loyalty in Chinese. The latest study suggested that Chinese consumers are more likely to spend more and advocate their experience of the preferred brands with their peers.

Brand, Marketing, TrendCarol Chan21 April 2015china, audience, consumer behavour, infographicComment