Storytelling Is at the Heart of Every Great Brand

Whether you are from the East or the West, the desire to tell and share stories that engage never fades. The power to communicate with audiences is through a captivating story that is richly threaded with brand values. While this is a main stay in Europe and the US, the picture is a little more varied in China.

Advertising, Brand, Marketing, PRCarol Chan15 August 2019Chinese PR, Chinese Social Media Marketing, Chinese branding, Chinese storytellingComment