Storytelling Is at the Heart of Every Great Brand

Whether you are from the East or the West, the desire to tell and share stories that engage never fades. The power to communicate with audiences is through a captivating story that is richly threaded with brand values. While this is a main stay in Europe and the US, the picture is a little more varied in China.

Advertising, Brand, Marketing, PRCarol Chan15 August 2019Chinese PR, Chinese Social Media Marketing, Chinese branding, Chinese storytellingComment

Why We Care about Social Media in China

No Facebook. No Twitter. No YouTube. Yet, social media users in China are way more active than Facebookers and Twitter users. This blog outlines why social media marketing is critical to any brands who want to target Chinese consumers.

Trend, Statistics, MarketingCarol Chan17 September 2014Social media, Comms8, China, Chinese Social Media MarketingComment