Storytelling Is at the Heart of Every Great Brand

Whether you are from the East or the West, the desire to tell and share stories that engage never fades. The power to communicate with audiences is through a captivating story that is richly threaded with brand values. While this is a main stay in Europe and the US, the picture is a little more varied in China.

One Belt One Road: How history never repeats, it rhymes

With the advent of the BR,I it becomes ever more important to have a Chinese marketing team to help your brand speak any language.

NewsCarol Chan29 May 2019marketing, Chinese PR, China digital agency, Chinese branding, Chinese commsComment

The New 5Ps of PR

The new 5Ps of PR: Protection, Promotion, Performance, Proof ... and Personality.