Why 60% of Brands Fail – And How Influencer Marketing Helps Them Thrive

Only 60% of new brands survive beyond 2 years, with 30% failing in 2022 alone. Discover how the $52B influencer marketing industry can extend your brand’s success!

BlogGuest User16 October 2024Brand, BrandMarketing, Branding, InfluencerMarketing, KOL, KOLMarketingComment

Video Marketing in China: Unlocking a Multi-Billion Dollar Opportunity

China’s video streaming market is booming, with over 944 million users and $47.5 billion in value by 2023. Discover how brands can leverage streaming platforms and live commerce to engage with Chinese consumers.

BlogSweeta Lovelyta25 September 2024socialmedia, videomarketing, videomarketinginchina, asia, videostreaming, KOL, KOC, Content StrategyComment

China’s E-Commerce and Social Media are Merging in 2024

China’s social commerce is evolving rapidly, blending e-commerce and social media. With live streaming driving a market valued at nearly 5 trillion yuan in 2023, platforms like Taobao and JD.com offer unprecedented opportunities for brands to engage consumers.

How Social Commerce is Driving Business Growth in Southeast Asia

Southeast Asia’s social commerce is booming, driven by mobile-first consumers and influencers. With $42 billion in potential by 2025, the region offers massive opportunities for brands. It’s your turn to tap into Southeast Asia's dynamic digital market.

3 innovative Asian trends - you may have missed this week

Covid is still continuing its spread across the globe, Asian technology startups are trying to show how technology and innovation can help users to deal with the pandemic situation. Check out this Comms8 Weekly to find out more.

Blog, TrendCarol C21 January 2021Chinese marketing, Branded content, china marketing, B2B, Livestreaming, Virtual KOLs, A.I., healthcare, innovation, Bilibili, Iqiyi, KOLComment