Posts in Media
3 Tips For You to Become a More Influential KOL
3 Tips For You to Become a More Influential KOL

Are you a Key Opinion Leader (KOL)? Do you long for further development in your KOL career? You have come to the right place.

Being a KOL is never easy, particularly in certain competitive landscapes. Building a profile on social media and attracting a small group of fans are quick and simple, but keeping a continuous growth of your KOL career needs way more than that. Not only ongoing maintenance is needed for your account, but capturing the suitable business trends is also essential.

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Marketing, Media, KOL, Trend, InspirationsCarol ChanKOL, marketing, social media, china marketing, China Internet, Chinese Influencer Marketing, Chinese KOLComment
Two Emerging Chinese Short-Video Sharing Apps
Two Emerging Chinese Short-Video Sharing Apps

Since their inception, social media platforms have always been essential tools for brands to reach their target audience, especially in China, where over one billion people use the internet every day.

However, besides WeChat (China’s WhatsApp), Weibo (China’s Facebook), and Youku (China’s YouTube), what other social media platforms should you utilise in order to communicate with your audience?

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Advertising, Brand, Creativity, Inspirations, Marketing, Media, TrendCarol Chanmarketing, Social media, china marketing, brand, advertising, video marketing, Chinese Digital MarketingComment