Comms8 Weekly : 4 bitter lessons learned by brands from Double 11 2020. No fancy number, just brutal truth.

China’s Double 11 shopping festival, the world’s largest online shopping festival held by every major E-commerce platforms in China, came to an end. Today, Comms8 will sum up three phenomena in Double 11. These phenomena can provide lessons and inspiration for brands to play a better role in the next Double 11.

Blog, TrendCarol C3 December 2020Chinese marketing, Double 11, Duoyin, Kuaishou, iimedia Research, Alibaba, JD.com, Pinduoduo, KOLComment

The top 3 trending topic of this week

What are the top 3 trending topic of this week?

Blog, TrendCarol C17 September 2020Alibaba, Pepsi, FingertipComment

China's Internet: Who Dominates and Why?

An insight into the key players and actors in China's vast digital landscape. Who dominates and why? Comms8 explains.