Louis Vuitton's Shanghai Campaign: Merging Luxury, Local Tides and China’s Middle Class

Recently, Louis Vuitton's (LV) co-branding venture, 'Librairie Éphémère,' in Shanghai, ignited an animated debate on Chinese social media platforms. The campaign triggered an intriguing discourse about its delivery, the value it signifies, and the evolving consumer patterns in China's post-Covid era.

Blog, TrendIrene Chen27 July 2023Brand collaborations, Chinese consumers, middle class, marketing trendComment

Five insights from Post-90s Chinese Mobile Netizen

Here are Five insights of 90s Chinese Mobile Netizen. Post-90s in China is now the largest mobile Netizen group, with over 362 million people forming this new emerging segment! This trend could not be overlooked and let us tell you why!

Blog, Marketing, StatisticsCarol C1 December 2020Chinese consumers, china marketing, Youdao, Zhihu, WPS, Dingtalk, NetEaseComment

Top 5 trends in China's 2020 Influencer Marketing

What is 2020 Influencer marketing in China recently?

Blog, Marketing, StatisticsCarol C11 November 2020Chinese consumers, china marketing, influencer marketingComment

Advertising investment trend in China 2020

What is media spend in China recently?

Blog, Marketing, StatisticsCarol C5 November 2020Chinese consumers, Media Spend, china marketingComment

How are Chinese consumers changing shopping habits in response to COVID-19?

We have summarised four main shopping habits based on the analysis of point-of-sale data from more than 100 million shoppers in China during Covid 19.

Blog, Marketing, StatisticsCarol C14 October 2020Chinese shopping habits, Chinese consumersComment