Louis Vuitton's Shanghai Campaign: Merging Luxury, Local Tides and China’s Middle Class

Recently, Louis Vuitton's (LV) co-branding venture, 'Librairie Éphémère,' in Shanghai, ignited an animated debate on Chinese social media platforms. The campaign triggered an intriguing discourse about its delivery, the value it signifies, and the evolving consumer patterns in China's post-Covid era.

Blog, TrendIrene Chen27 July 2023Brand collaborations, Chinese consumers, middle class, marketing trendComment