China's Automakers Sell Online: Is It A Trend or Just A Gimmick?

Kuaishou, Chinese short video, and live-streaming app, brought electric vehicles to its e-commerce platform in March 2021, teaming up with SGMW and GM China. This is Kuaishou's first attempt at selling a vehicle through live shopping.

Blog, TrendCarol C30 March 2021Chinese marketing, Branded content, advertising, Intergrated marketing, EV, NEV, ecommerce, electriccar, NIO, Xpeng, LiAuto, kuaishou, livestreaming, newenergyvehiclesComment