Posts tagged livestreaming

China’s E-Commerce and Social Media are Merging in 2024

China’s social commerce is evolving rapidly, blending e-commerce and social media. With live streaming driving a market valued at nearly 5 trillion yuan in 2023, platforms like Taobao and JD.com offer unprecedented opportunities for brands to engage consumers.

BlogGuest User10 September 2024china, southeastasia, Taobao, Tmall, JD.com, Guangguang, socialcommerce, livestreaming, contentmarketing, growth, KOL, KOL Marketing, influencer, InfluencerMarketing, brandComment

China's Automakers Sell Online: Is It A Trend or Just A Gimmick?

Kuaishou, Chinese short video, and live-streaming app, brought electric vehicles to its e-commerce platform in March 2021, teaming up with SGMW and GM China. This is Kuaishou's first attempt at selling a vehicle through live shopping.

Blog, TrendCarol C30 March 2021Chinese marketing, Branded content, advertising, Intergrated marketing, EV, NEV, ecommerce, electriccar, NIO, Xpeng, LiAuto, kuaishou, livestreaming, newenergyvehiclesComment