Posts tagged Intergrated marketing
Virtual Banks in Asia See Prime Time

The pandemic has propelled contactless and cashless transactions in Asia at warp speed, paving the way for virtual banks. Fintech News showed that approximately 16% of Hong Kongese currently have a virtual bank account, while 12% of Hong Kongese are planning to open one in the next 5 years. Southeast Asia has also seen a boom in virtual banks.

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Video Streaming in China: A Diversified Market for Brands

For Asian tech companies, the battleground of them has expanded into the lifestyle sector. They are scrambling to capture grocery shoppers of all ages. It is noticeable that a new business model that’s getting a lot of funding is that of Nice Tuan, the so-called community group buying. Thus, tech companies are clearly aggressive about online grocery and are diversifying their portfolios to secure market shares.

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The Great Online Grocery Battle in Asia

For Asian tech companies, the battleground of them has expanded into the lifestyle sector. They are scrambling to capture grocery shoppers of all ages. It is noticeable that a new business model that’s getting a lot of funding is that of Nice Tuan, the so-called community group buying. Thus, tech companies are clearly aggressive about online grocery and are diversifying their portfolios to secure market shares.

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Top 4 Insights from MarketingPulse ONLINE 2021

The MarketingPulse, an integrated and branding marketing conference organised by HKTDC, came to an end last week. The online conference took place from 30th-31st March. The theme of this year’s conference is ‘Marketing for GOOD’ and we have selected 4 key insights from the conference.

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