If Tiffany Sold You Yogurt, Would it Taste Better?

If Tiffany sold you yogurt, would it taste better? Do you notice how many times you have chosen a product because of how it looks than what it is? When was the last time you picked a bottle of Perrier than an unbranded sparkling water, despite of the fact that they technically tasted the same, simply because of the brand and its look?

Inspirations, Creativity, BrandCarol Chan17 January 2015Comms8 Ltdbrand, Luxury, advertising, creativeComment

The New 5Ps of PR

The new 5Ps of PR: Protection, Promotion, Performance, Proof ... and Personality.

Brand, Creativity, Inspirations, Leadership, PR, TrendCarol Chan19 September 2014Comms8, PR, Leadership, brand, Chinese PRComment

The Failed Lemon: French supermarket turns ugly fruit to hero

Intermarche launched a campaign called “Inglorious Fruits and Vegetables" to turn these unwanted produce into a solution for cutting food waste.

Advertising, Inspirations, Brand, CreativityCarol Chan1 August 2014advertising, creative, france, intermarche, FMCG, PrintComment

What is the Home of Your Business?

At Comms8, creativity is our home. Creativity underpins all our work here. Through our creative solutions, we strive to empower brands to realise their infinite potentials beyond borders.

Inspirations, CreativityCarol Chan1 May 2014Comment