Virtual Influencer Marketing : the New Trend in Social Media

We often hear brands and social media advertisers stress the importance of human connections with consumers. The path to making those connections, however, has evolved in recent years. With tons of social media users across Asia, brands are seeking virtual influencer marketing to differentiate themselves and connect with audiences on growing social platforms.

What are the NFT cases in China now?

Non-fungible tokens (NFT) started to be popular in the world in 2021., and untill now, it still is the talk of the town. Some investors have questioned whether NFT has already reached its peak in the digital market. From different NFT projects launched in Asia, we can foresee the NFTs in Asia are going to be the next big market. In this article, we are going to discuss the coming NFT trend in Asia and the reason giving rise to their success.

Trend, Case Study, AdvertisingCarol C15 March 2023NFT, NFT case study, China MarketingComment

China’s Music Industry Change Its Tune on Copyright Protections

The digital music industry in China is estimated to generate annual revenue of CNY 26.94 billion in 2022, according to Statista. Nearly 60% of the market increase is a manifestation of the commercialization of the market. At the same time, it has linked up and downstream enterprises in the music industry chain, bringing new opportunities for the development of the music streaming platforms in China.

Asian Delivery Robots are Making a Comeback

The Covid-19 may have limited business for many companies, but the delivery service business is booming. Robotic delivery services can promise contactless delivery, a highly sought-after service under mandates of social distancing. While autonomous delivery robots were already in use in some urban areas, airports, universities, hotels, and large corporate campuses prior to the pandemic, demand for them is expanding exponentially since they couldn’t be infected with the novel coronavirus as human delivery drivers could.

Asian Tech Companies Are Battling Over E-Signatures

Tencent recently launched its electronic signature platform, which provides enterprises and individual users with secure and convenient electronic contract signing and corresponding evidence preservation services. Users can sign an online contract with a designated party under the premise of real-name authentication, and save the signing process and results through blockchain technology throughout the entire process to ensure the validity of the contract.