The North Face's NFT Launch in China: A Case Study in Web 3 Marketing

The outdoor clothing brand, The North Face, has recently introduced a collection of NFTs (non-fungible tokens) in China, in an attempt to capitalize on the country's strong desire to be up-to-date. Nevertheless, the launch has sparked controversy because NFTs and cryptocurrency are prohibited in China. This article will analyze the North Face's NFT launch in China as a case study and examine how it could serve as an effective model for successful Web 3 marketing tactics. We will also demonstrate how marketers can collaborate with our team for their future Web 3 marketing endeavors.

Blog, NewsGuest User11 April 2023web3.0, marketing, chinesesocialmedianewtrend, NFT case study, ChinaMarketingComment

What are the NFT cases in China now?

Non-fungible tokens (NFT) started to be popular in the world in 2021., and untill now, it still is the talk of the town. Some investors have questioned whether NFT has already reached its peak in the digital market. From different NFT projects launched in Asia, we can foresee the NFTs in Asia are going to be the next big market. In this article, we are going to discuss the coming NFT trend in Asia and the reason giving rise to their success.

Trend, Case Study, AdvertisingCarol C15 March 2023NFT, NFT case study, China MarketingComment

What is NFT? Why has it become the talk of the town?

Guest User23 June 2022Comment

WeChat Marketing: 3 Reasons Why International Brands Should Zoom in on WeChat Marketing

social, Blog, NewsCarol Chan11 March 2022wechatmarkting, WeChatComment

China’s Music Industry Change Its Tune on Copyright Protections

The digital music industry in China is estimated to generate annual revenue of CNY 26.94 billion in 2022, according to Statista. Nearly 60% of the market increase is a manifestation of the commercialization of the market. At the same time, it has linked up and downstream enterprises in the music industry chain, bringing new opportunities for the development of the music streaming platforms in China.