The North Face's NFT Launch in China: A Case Study in Web 3 Marketing

The outdoor clothing brand, The North Face, has recently introduced a collection of NFTs (non-fungible tokens) in China, in an attempt to capitalize on the country's strong desire to be up-to-date. Nevertheless, the launch has sparked controversy because NFTs and cryptocurrency are prohibited in China. This article will analyze the North Face's NFT launch in China as a case study and examine how it could serve as an effective model for successful Web 3 marketing tactics. We will also demonstrate how marketers can collaborate with our team for their future Web 3 marketing endeavors.

Blog, NewsGuest User11 April 2023web3.0, marketing, chinesesocialmedianewtrend, NFT case study, ChinaMarketingComment

WeChat Marketing: 3 Reasons Why International Brands Should Zoom in on WeChat Marketing

social, Blog, NewsCarol Chan11 March 2022wechatmarkting, WeChatComment

8 Things You Need To Know About The New Cosmetic Regulations in China

A new Cosmetic Supervision and Administration Regulation was published earlier this month in China. The new regulations will be effective from 1st Jan 2021. Comms8 expert team has summarised 8 key takeaways for you.

News, TrendCarol Chan30 June 2020Cosmetic, china marketing, China, China Law, SkincareComment

Comms8 MD Spoke about the Challenge Brands Face in 2020

PRCA International Summit 2020 aims to explore global PR challenges and opportunities under Covid-19 crisis with the communications leaders from across the world. Comms8's MD was invited to speak about the challenge faced by brands in an era of uncertainty during the summit.

NewsCarol C5 June 2020comms8, PRCA, Branding, brand, marketing, panel talkComment

One Belt One Road: How history never repeats, it rhymes

With the advent of the BR,I it becomes ever more important to have a Chinese marketing team to help your brand speak any language.

NewsCarol Chan29 May 2019marketing, Chinese PR, China digital agency, Chinese branding, Chinese commsComment