Recently, Louis Vuitton's (LV) co-branding venture, 'Librairie Éphémère,' in Shanghai, ignited an animated debate on Chinese social media platforms. The campaign triggered an intriguing discourse about its delivery, the value it signifies, and the evolving consumer patterns in China's post-Covid era.
Read MoreImmersed in the dynamic marketing industry, the Comms8 team seized the thrilling chance to attend the Mad/Fest event in July. Exploring emerging trends and gleaning wisdom from esteemed speakers, our week brimmed with profound insights and pioneering innovation.
Read MoreCreativity is the secret sauce for effective marketing - that's our key takeaway from Thinkbox's "Cracking Creativity" event. It's a thrilling ride to be a part of such enlightening discussions, reinforcing our belief in the power of creativity in cross-border marketing. Want more insights? Check our blog for the full event summary.
Read MoreCannes Lion 2023 was a transformative experience for Comms8, fueling our passion for creative brilliance and industry evolution. In this article, we will share our invaluable takeaways from the panel discussions and our experience of connecting with industry practitioners. We also extend our discussion about the advertising landscape in Asia and Europe.
Read MoreChina's thriving KOL marketing offers diverse channels for brands to engage with their target audience. This strategy includes texts, photos, live streaming, social media commerce, and short videos, effectively establishing brand credibility and raising awareness among Chinese consumers. Our article provides valuable insights for marketing professionals and industry leaders navigating this dynamic landscape.
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