China’s luxury market is not just growing, it’s transforming. Fueled by the digital wave, Gen Z and millennials are now demanding authenticity and experiences over products. Here are 5 expert tips to unlock more growth for your brand.
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China’s rapid urbanisation and economic boom have transformed second-tier cities into bustling tourist hubs. But their long-term success depends on embracing their cultural heritage and adopting cutting-edge tech for sustainable growth.
Southeast Asia’s e-commerce market is poised for continued growth, with a projected GMV of $139 billion in 2023, up 6% from the previous year. China remains the global e-commerce leader, holding a commanding 26.07% market share.
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As China’s youth unemployment rate reaches record highs, youngsters are turning to digital prayers and lucky charms for hope and guidance. This trend reflects the deep-seated cultural belief in the power of “fu” (福), or fortune.
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Millions of Chinese are using Zhihu in their daily lives for searching answers and sharing knowledge. But how can we utilise such a powerful platform in our B2B market? In this blog post, we’ll discuss how to use this popular knowledge-sharing platform - Zhihu to reach business-to-business (B2B) customers, what types of content to create, and how to promote it to the right people.
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