K-Pop’s global stardom is no accident. South Korea’s pop music owes its popularity to its rigorous discipline and meticulous choreography. Here's how PSY’s ‘Gangnam Style’ and the rise of social media in the late 2000s pushed K-pop into mainstream culture.
Read MoreChina, poised to become a global automotive export hub, has its eyes set on Europe as its key market. On October 4, 2023, the European Commission launched an investigation into whether Chinese BEV exports are receiving unfair subsidies.
Read MoreChina’s e-commerce market is one of the largest and fastest-growing in the world, with online sales crossing over $2 trillion in 2022. Festivals like Singles’ Day, 618 and Double 12 Day offer huge opportunities for foreign businesses to develop a strong brand presence in the Chinese market.
Read MoreWith more than 2.5 billion downloads, TikTok is one of the leading social media players that allows users to create, watch, and share 15-second videos. Here’s a comprehensive overview of TikTok Live Stream e-commerce in China.
Read MoreKOLs are trusted experts in their respective fields, and their recommendations can have a significant impact on consumer purchase decisions in Asia. What are the top future trends in KOL marketing where they’ll matter the most? Here’s a quick rundown.
