If Tiffany Sold You Yogurt, Would it Taste Better?

If Tiffany sold you yogurt, would it taste better? Do you notice how many times you have chosen a product because of how it looks than what it is? When was the last time you picked a bottle of Perrier than an unbranded sparkling water, despite of the fact that they technically tasted the same, simply because of the brand and its look?

Inspirations, Creativity, BrandCarol Chan17 January 2015Comms8 Ltdbrand, Luxury, advertising, creativeComment

5 Traits of China Luxury Goods Market

Wanting to win the hearts of the ever-changing Chinese luxury consumers? Read this blog to find out their 5 common traits: much younger, more sophisticated, more well-travelled, more digital savvy and more from the lower-tier cities.

Brand, Trend, MarketingCarol Chan21 October 2014China, LuxuryComment

4 Top Tips for Using Data Meaningfully

Big data is the buzzword in the comms industry these days. But how do comms professional use data in a campaign? What are some of the best ways to use data meaningfully?

Brand, Inspirations, PR, Statistics, Trend, MarketingCarol Chan30 September 2014PR, marketing, Comms8, statistics, dataComment

The New 5Ps of PR

The new 5Ps of PR: Protection, Promotion, Performance, Proof ... and Personality.

Brand, Creativity, Inspirations, Leadership, PR, TrendCarol Chan19 September 2014Comms8, PR, Leadership, brand, Chinese PRComment

Are You a Tweetaholic?

Since Twitter was introduced in 2006, it is now available in 35+ languages, has over 600M users and is estimated to be worth around £6.8B. See why being a Tweetaholic might be good for you.

Media, BrandCarol Chan25 August 2014twitter, Comms8Comment