Top Five Takeaways from Advertising Week Europe 2018

Click here to see what Comms8 found out at Advertising Week Europe.

Advertising, Creativity, Inspirations, Leadership, Marketing, Media, PR, TrendCarol Chan23 March 2018marketing, PR, AdvertisingWeekEurope, advertising, Comms8Comment

Tourism Campaign of the Week: True York City

This week on Tourism Campaign of the Week- the Big Apple!

Brand, Advertising, Creativity, InspirationsCarol Chan6 February 2018Tourism, marketing, advertising, PR, new yorkComment

Korea Takes Extra Steps (Literately) to Bring Herself to You

Korea Tourism Organisation launched its latest marketing campaign in September called Korea Visits You!. The campaign featuring three short films showing how KTO bring Korea to people from different countries around the world, including the US, China and Thailand.

Mobile game for kid to play in car to keep parents driving safely

"Mr. Bear Driver," a mobile game for children to beat the boredom, and more importantly, to tell their parents to drive safely.

Advertising, Creativity, socialCarol Chan20 September 2016Mobile, game, FIA, Automobile, Parent, Romania, Creative, case study, Comms8Comment

9 Chinese New Year ads that will warm your heart

When the adland focuses on Oscar, Christmas and Superbowl every year, let's not forget the Chinese New Year, which is THE festival that celebrated by 1/5 of the world's population, is also one of the major parades of great ads and creativity in Asia. As we start our celebrations in welcoming the Year of Goat, we have shortlisted 9 ads around in Asia that connect and remind us of what this festival is all about.

Brand, Advertising, CreativityCarol Chan26 February 2015CNY, Content Strategy, Comms8, Malaysia, advertising, Asia, ChinaComment