China’s e-commerce market is one of the largest and fastest-growing in the world, with online sales crossing over $2 trillion in 2022. Festivals like Singles’ Day, 618 and Double 12 Day offer huge opportunities for foreign businesses to develop a strong brand presence in the Chinese market.
Read MoreWith more than 2.5 billion downloads, TikTok is one of the leading social media players that allows users to create, watch, and share 15-second videos. Here’s a comprehensive overview of TikTok Live Stream e-commerce in China.
Read MoreKOLs are trusted experts in their respective fields, and their recommendations can have a significant impact on consumer purchase decisions in Asia. What are the top future trends in KOL marketing where they’ll matter the most? Here’s a quick rundown.
Generate leads quickly and easily in China by optimising your website for local search engines and creating high-quality content that resonates with your target audience. Use the right platform, such as WeChat or Baidu, and implement these 7 key strategies.
Read MoreThe Asia Pacific region is a digital marketing goldmine, with over 2.5 billion internet users. Businesses that embrace these five latest digital marketing trends in 2023, such as AI, influencer marketing, and personalisation, will be poised to strike gold.
