The Growing Demand for SEO, SEM, and RTB Skills in the Digital Age

With LinkedIn’s 900M+ professionals, SEO, SEM, and RTB rank among the top in-demand digital marketing skills. Discover why they’re essential for thriving in 2024’s digital economy.

The Power of Storytelling in Content Marketing: 5 Inspirational Brand Examples

Brand storytelling boosts content marketing success, with 73% of marketers prioritising it and 55% of consumers more likely to buy. Learn how compelling narratives drive customer loyalty and trust!

BlogSweeta Lovelyta2 October 2024Storytelling, Brand, ContentMarketing, IKEA, Airbnb, Nike, Dove, LEGO, Tesla, ChipotleComment

Video Marketing in China: Unlocking a Multi-Billion Dollar Opportunity

China’s video streaming market is booming, with over 944 million users and $47.5 billion in value by 2023. Discover how brands can leverage streaming platforms and live commerce to engage with Chinese consumers.

BlogSweeta Lovelyta25 September 2024socialmedia, videomarketing, videomarketinginchina, asia, videostreaming, KOL, KOC, Content StrategyComment

Naevis Debuts as SM’s First Virtual Artist: The Next Big Trend in Marketing

Naevis debuts as SM’s first virtual artist, redefining social media marketing. With over 5.04 billion global users, social platforms offer brands endless opportunities. Discover how virtual artists are shaping the future of digital engagement.

BlogGuest User18 September 2024SMentertainment, sm, aespa, exo, redvelvet, naevis, virtual, virtualartist, smnaevis, AI, socialmedia, socialmediamarketing, southkorea, seoul, naevisdebutComment

China’s E-Commerce and Social Media are Merging in 2024

China’s social commerce is evolving rapidly, blending e-commerce and social media. With live streaming driving a market valued at nearly 5 trillion yuan in 2023, platforms like Taobao and JD.com offer unprecedented opportunities for brands to engage consumers.