China’s Double 11 shopping festival, the world’s largest online shopping festival held by every major E-commerce platforms in China, came to an end. Today, Comms8 will sum up three phenomena in Double 11. These phenomena can provide lessons and inspiration for brands to play a better role in the next Double 11.
Read MoreHere are Five insights of 90s Chinese Mobile Netizen. Post-90s in China is now the largest mobile Netizen group, with over 362 million people forming this new emerging segment! This trend could not be overlooked and let us tell you why!
Read MoreHigh-level brand content in Chinese variety shows is a popular trend in China. How do brands choose suitable variety shows to express their brand image and innovate in brand content? Over the past 35 years, China’s entrepreneurship sector has grown rapidly from almost zero to more than six million registered private businesses. What made the young entrepreneurs succeed? In recent years, children’s programming has become the most popular track in the education industry. Will people let their children learn to program?
Liby Group, the laundry care brand, announced on its that the company has cultivated a cosmetics brand called "Ban Yue Fu Sheng". Chinese food market is evolving in new ways. Beyond Meat enter the retail market and cooperate with Alibaba to sell its products at FreshHema. The internet penetration amongst middle-aged and elderly population has been growing in China.
Read MoreWhat are the 3 Chinese marketing trends you should know this week?
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